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The More AI Floods the Internet, the More Your Human Voice Matters

The More AI Floods the Internet, the More Your Human Voice Matters

Published on: 05/29/2026

As AI floods the internet with generic content, nonfiction authors have a growing advantage: authentic human expertise that builds real trust and lasting credibility.

book marketingauthor marketingthought leadership
Stop Trying to Find Your Niche. Find Your Person Instead.

Stop Trying to Find Your Niche. Find Your Person Instead.

Published on: 04/17/2026

Stop chasing niches and start writing for one real person. This approach helps nonfiction authors build deeper reader connections and sell more books.

book marketingauthor marketingthought leadership
Why Smart Nonfiction Authors Stall (Even When They're Doing Everything Right)

Why Smart Nonfiction Authors Stall (Even When They're Doing Everything Right)

Published on: 04/03/2026

Many nonfiction authors work hard to promote their books but see little traction. Discover five common reasons nonfiction book marketing stalls and what to adjust to create real momentum.

book marketingauthor marketingmindset shift

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session